We create communities online
Why are communities so important now?
Right now, communities are not just important — they are replacing many traditional mechanisms, from media to financial systems and even governments.
This is no longer just a trend, but a new reality!
1. Crisis of trust in traditional institutions
People are increasingly distrusting governments, corporations, and even traditional media. Instead, they are seeking reliability in narrow but proven communities, from local initiatives to niche groups on social media.
2. Information chaos and content filtering
The amount of information, misinformation, and noise online is overwhelming. Communities are becoming a kind of “filter” where people can discuss events, check facts, and get real advice from people they trust.
3. Wars, crises, instability
The amount of information, misinformation, and noise online is overwhelming. Communities are becoming a kind of “filter” where people can discuss events, check facts, and get real advice from people they trust.
4. The explosion of isolation due to technology
Despite global digital connectivity, people are feeling more socially isolated than ever before. Online communities, especially those that provide real-world interaction, are compensating for this lack of human connection.
5. The work revolution: from corporations to communities
The traditional work model, based on hierarchical corporations, is gradually changing to a more flexible and decentralized one. People are joining together in communities, networks and cooperatives, where decisions are made collectively and work is based on shared values, autonomy and digital technologies. This approach provides more freedom, expands opportunities for collaboration and increases efficiency through self-management and dynamic resource allocation.
6. The attention economy: brands depend on communities
Brands can no longer just advertise — they have to build communities. Loyal communities have become the engine of marketing, startups, and new products.
7. Web3 and new self-organization technologies
New decentralized community formats are emerging—DAOs, NFT clubs, Web3 ecosystems—that are changing the way people interact, allowing for the creation of independent economic models without intermediaries.
Why are online meetings important for communities?
Online meetings are not just an alternative to offline meetings, but a new standard of interaction for communities, allowing people to stay connected, share knowledge, and develop their initiatives on a global scale.
Accessibility without geographical restrictions
Online meetings allow people from different cities and countries to participate in events without the expense of travel. This is especially important for global communities and those who cannot travel.
Flexibility and convenience
The online format allows people to join events from anywhere, even from the comfort of their own home. This reduces barriers to participation, especially for busy people or those with physical limitations.
Efficiency and resource saving
Organizing online meetings is usually cheaper than offline events, as you don't need to spend money on space rental, logistics, and catering.
Inviting experts from around the world
In a physical format, inviting speakers from other countries can be difficult and expensive. Online meetings simplify this process by providing access to the knowledge and experience of international experts.
Simplicity of interaction and networking
Formats like chats, breakout rooms, and interactive polls make interaction more convenient and inclusive. People can ask questions, vote, and share ideas and resources in real time.